NI and Izotope unify leadership teams – Page 3 – Instruments Forum

kvmorgan wrote: ↑

Wed Nov 03, 2021 5:14 pm

I agree. Subscriptions encourage a shortage of innovation and consumer responsiveness.

I disagree. I believe that in the near future (2-3 years), there will be 3-4 dominant cloud-based music creation “ecosystems” that will compete for users.

Innovation will come more in the form of refined user experience vs the feature bloat of the ownership/versioning model.

Competition will keep pricing low, and user won’t have prohibitive huge upfront costs of ownership model.