Use Heatmaps to Identify Website Improvement Opportunities

The attention, engagement, and interactions generated by visitors as they browse your website are visually represented in website heatmaps. You can create various maps using either free or expensive tools to better understand user behavior and increase conversions.

What is a website heatmap?

Heatmaps are graphic depictions of the attention, engagement, and interactions your visitors produce as they browse your website. Cool colors highlight ignored portions of the page, and warm colors highlight regions that generate the most interest or engagement.

Let your own customers suggest how you might enhance your website to increase sales, then just make the necessary