Is there any way not using JSON or XML after ajax response and implement PHP variable directly?

$con = mysqli_connect("localhost","root","","cau");
$query = mysqli_query($con, "SELECT * FROM third");
while($row = mysqli_fetch_array($query)){
    $values =  $row['website'];
}

I am getting the values from an

ajax

request. Is there a way not using

JSON

or

XML

after that part? I mean can I use

$values

as

<?php echo $values ?>

in my another page?

example:

//get some pure PHP data = XHR.responseText
<select>
    <option><?php echo $values ?></option>
<select>