Heatmap | Customerly


A heatmap is a two-dimensional graphical representation of data where the individual values contained in a matrix are represented as colors. It is a way of plotting datasets such that color variations represent different values. The term ‘heatmap’ is borrowed from geography, where it’s used to show population density or levels of activity in a given geographical area.

Usage and Context

Heatmaps are used across various fields, including web analytics, biology, and geography. In web analytics, a heatmap is used to show the areas of a webpage that receive the most attention from users. This is done by tracking mouse movements, clicks, or eye-tracking data. In biology, heatmaps are used to represent the level of gene expression in a DNA microarray experiment. In geography, heatmaps are used to show the density of population in different areas.


What is a heatmap used for?

A heatmap is used to visualize complex data in an understandable and meaningful way. It allows for easy identification of patterns, trends and correlations within the data.

How is color used in a heatmap?

In a heatmap, colors are used to represent different values in the data. Typically, cooler colors like blue or green represent lower values while warmer colors like red or yellow represent higher values.

Related Software

There are several software and tools available that can generate heatmaps, such as Tableau, Google Analytics, and Crazy Egg. These tools can generate heatmaps from various types of data.


Heatmaps provide a visual summary of information, making complex data more understandable. They can help identify trends, correlations, and patterns within the data. Heatmaps can also help in decision making by providing insights into user behavior and preferences.


In conclusion, a heatmap is a powerful tool for visualizing complex datasets. By using colors to represent different values, heatmaps can help make sense of large amounts of data and make it easier to identify patterns and trends.

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