10 Best Heatmap Tools for Websites and Apps (2026)

A heatmap tool records how visitors interact with a page and renders that behavior as a visual overlay, using warm colors for high activity and cool colors for low activity. It answers where attention goes without making you read through raw event logs. Heatmaps are a qualitative signal that pairs well with quantitative analytics.

Most tools produce several heatmap types. Click maps show where people click or tap, scroll maps show how far down the page they read, move maps track cursor movement as a proxy for attention on desktop, and rage-click maps flag repeated frustrated clicks. Together these reveal which elements draw attention, which get ignored, and where users get stuck.